5 Common Website Mistakes Even Top Brands Make (And How to Fix Them)

Even the biggest brands aren’t immune to website mistakes. And in today’s fast-moving digital landscape, one wrong click or clunky experience can cost sales, reputation, and trust.

At ID Digital Agency, we believe connection is everything — from aligning your branding and systems, to creating seamless journeys for your customers.

Here’s what to watch for — and how to fix it like a pro.

Key Takeaways

• ⚡ Slow websites kill conversions and SEO

• 🧭 Cluttered UX confuses visitors and costs sales

• 🎨 Inconsistent branding breaks trust

• 📱 Weak mobile optimisation leaves money on the table

• 🔍 Poor SEO foundations stop even the best-looking sites from ranking

Slow Load Times = Lost Customers

The Problem:
Users expect your site to load in under 3 seconds. Every extra second = lost trust and higher bounce rates.

Fix It:

• Compress and optimise images and video files

• Use lazy loading for assets

• Choose fast, modern hosting (we recommend custom solutions like these)

• Regularly test with Google PageSpeed Insights

“Website speed is your first handshake with customers. If it’s slow, they’ve already walked away.”
— Florian Culmann, Digital Project Manager

Confusing User Experience (UX)

The Problem:
Messy navigation, unclear CTAs, or overwhelming visuals send users straight to your competitor’s site.

Fix It:

• Keep navigation simple and logical

• Use clear, action-oriented calls-to-action

• Conduct real-user testing and refine continuously

“If visitors can’t find what they need in three clicks, you’ve lost them.”
— Cassie Cox, UX/UI Designer

Inconsistent Branding and Messaging

The Problem:
If every page feels like a different brand, trust drops fast.

Fix It:

• Maintain consistent use of fonts, colours, and layouts

• Align messaging across every channel using your brand guidelines

• Unify your tone of voice from homepage to contact page

“Brand consistency is your secret weapon for trust. Every touchpoint needs to feel connected.”
— Tilly Wood, Marketing Manager

Poor Mobile Experience

The Problem:
Over 60% of web traffic is mobile. If your mobile site frustrates users, they won’t stick around.

Fix It:

• Build mobile-first, not as an afterthought

• Ensure navigation is thumb-friendly

• Focus on performance, simplicity, and responsive design

“Over 60% of traffic is mobile. If you’re not mobile-optimised, you’re invisible to most.”
— Jay Boston, Strategy Director

Need help? Check out our UX and UI design services.

Neglecting SEO Basics

The Problem:
A beautiful website that’s invisible to Google is like having a billboard in the desert.

Fix It:

• Set proper SEO titles, meta descriptions, alt tags

• Ensure your site is fast, responsive, and HTTPS-secure

• Regularly publish keyword-driven blog content

“SEO is a marathon, not a sprint. Nail the foundations first and Google will reward you long-term.”
— ID Digital SEO Team

Conclusion: Mistakes Happen — Growth Comes From Fixing Them

Even big brands mess up — but fixing these five key issues can unlock:

• 🚀 Stronger customer connections

• 💸 Higher sales and engagement

• 🧠 Long-term digital success

If your site feels sluggish, disconnected, or outdated, our team at ID Digital Agency is here to help with audits, rebuilds, or complete strategy overhauls.

We build Connected Digital Experiences that keep your business evolving.