AI-Driven Website Design: Are Designers Becoming Obsolete?

AI integration is transforming the web design landscape, but it’s not replacing designers—it’s amplifying their impact. At ID Digital Agency, we’ve seen firsthand how tools like Figma, Adobe Sensei and Canva’s Magic Design are streamlining processes while empowering our creative team to do more of what they love.

So, is AI a threat to designers—or their greatest creative ally?

AI in Web Design: Complement, Not Competition

AI-powered platforms are now capable of:

• Automating repetitive design tasks

• Suggesting layouts and colour schemes

• Speeding up prototyping

• Assisting with ideation and content structure

Tools like Adobe Sensei, Canva Magic Design, and Figma AI don’t replace creativity—they support it.

“AI isn’t here to replace us — it’s our new doubles partner,” says Cassie Cox, UI/UX Lead at ID Digital Agency.

Enhancing Workflow and Sparking Creativity

Using AI across platforms like Figma and our internal workflows has helped:

• Iterate faster with smart prototyping

• Free up time for high-level creative thinking

• Align design decisions with real-time data

• Build user-first experiences more efficiently

“AI lets us focus on what we do best — creative problem-solving and human-centric designs,” explains Antoine Prevost, Frontend Developer at ID Digital Agency.

Real-Life Results from AI-Enhanced Workflows

For clients like Peninsula Hot Springs, we’ve used AI-driven design to improve:

• User engagement

• Navigation and layout fluidity

• Speed of wireframing and prototyping

• Cross-device consistency

“AI-driven design ensures consistent quality and significantly shorter turnaround times,” says Jay Boston, Strategy Director.

You can explore more about our results in this Peninsula Hot Springs case study.

The Future of AI and the Role of the Designer

AI in design is here to stay—and evolve. Over time, we expect it to:

• Take over mundane design production

• Offer smart insights into user behaviour

• Customise user journeys in real-time

• Improve accessibility through automation

“We’re at the forefront of exploring AI’s potential in design, constantly evolving alongside it,” says Florian Culmann, Digital Delivery Lead at ID Digital Agency.

The Final Word: Connected Creativity

At ID Digital Agency, we believe the future of design is connected—where AI, strategy, and human creativity work in harmony. We’re not just adapting to AI—we’re shaping its role in delivering connected digital experiences that leave a lasting impact.