Backlinks are the currency of the internet. The more high-quality links pointing to your website, the more Google sees your brand as credible, relevant, and worth ranking.
But here’s the thing: not all backlinks are created equal.
In this guide, we’ll break down:
✔️ What dofollow and nofollow backlinks are
✔️ Why both are crucial for SEO
✔️ The best platforms for building each type
✔️ How we at ID Digital Agency are building a stronger backlink profile using these tactics
These links pass “link juice” and help increase your website’s domain authority and Google rankings
Search engines follow these links and count them toward your SEO
The more relevant, high-authority dofollow links you earn, the more competitive your site becomes
These tell search engines not to transfer link equity
Common on platforms like social media, forums, and press releases
While they don’t boost rankings directly, they drive referral traffic, brand awareness, and trust signals
💡 Pro tip: A healthy backlink profile includes both dofollow and nofollow links. Google wants to see a natural, diverse link portfolio.
📌 Explore our SEO services to build a backlink strategy that works.
We don’t just recommend it — we do it ourselves. Here’s how:
Pins and boards are indexed by Google
While links are nofollow, Pinterest drives traffic and brand exposure
Strong Pinterest content often earns dofollow backlinks from bloggers and media sites
📌 Tip: Optimise your board names and pin descriptions with searchable keywords
Home to millions of creatives, DeviantArt boosts your visual brand credibility
Posts are nofollow but can attract attention from designers, publications, and roundup blogs
Ideal for creative and design agencies showcasing visual work
📌 Tip: Upload unique, shareable artwork that others want to link to
🔗 Join our Reddit conversations
Engaged users, high karma, and strong posts can eventually yield dofollow backlinks
Great for driving traffic and getting referenced in external blogs or media pieces
Build trust by contributing genuinely to niche subreddits
📌 Tip: Offer insight, not spam. Upvotes = visibility
🔗 Get featured on SourceBottle
Respond to journalist requests for free PR
Many media outlets offer dofollow backlinks in return for expert input
Ideal for building authority, credibility, and high-authority links
📌 Tip: Set alerts for categories relevant to your industry or niche
Articles are indexed by Google and rank well due to Medium’s high domain authority
A well-performing post can earn organic dofollow backlinks
Great for repurposing content from your blog or podcast
📌 Tip: Link naturally back to your own website inside valuable content pieces
A great backlink strategy is about balance:
✔️ Prioritise high-authority dofollow links for rankings
✔️ Build nofollow links on high-traffic sites for visibility and referral traffic
✔️ Avoid link schemes or spammy tactics — Google’s algorithm can tell
📌 Want smarter backlinking? Our SEO team can build a strategy tailored to your business goals.
Backlinks aren't just numbers — they're signals of trust.
Dofollow links boost your authority and help you rank. Nofollow links spread your content and drive traffic. Used together, they create a sustainable SEO strategy that gets long-term results.
🚀 Ready to strengthen your backlink profile?
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📞 Or get in touch with ID Digital Agency — let’s build connected digital experiences that rank, convert, and grow.