With digital marketing dominating for the past decade, traditional advertising seemed like a relic. But now? It’s roaring back—with purpose. At ID Digital Agency, we’re seeing more businesses turn to TV, radio, print, and out-of-home advertising to reconnect with audiences in more tangible, trusted ways.
And it’s not just nostalgia—it’s results.
Digital fatigue is real. In a world of constant swipes, skips, and scrolls, traditional media offers something different:
TV ads foster emotional engagement in high-trust environments
Radio spots feel local and familiar
Print ads offer credibility and tactile memory
Billboards command attention—no scroll required
“There’s a tangible impact when someone hears your brand on the radio during their commute. It sticks,” says Jay Boston, Strategy Director at ID Digital Agency.
And with modern campaign tracking, even these traditional channels are more measurable than ever.
The key is in the connection. We don’t choose between old and new—we blend them to build powerful, multi-channel campaigns.
Here’s how we’re doing it:
Pairing print ads with QR codes that link to custom landing pages
Running TV ads while syncing YouTube retargeting campaigns
Launching radio promos with matching Meta Ad surges
Aligning billboards and OOH placements with Google Display ads
Explore our offline advertising services to see how we connect the dots across all platforms.
If you're exploring traditional media this year, focus on formats with high emotional and local value:
TV: Short, emotional spots during major broadcasts
Radio: Regional stations with consistent rotation
Print: High-trust, niche publications (especially local lifestyle mags)
OOH: Digital billboards with real-time geo-targeting and event alignment
Pro tip: Ensure your message, look, and call to action are consistent across every platform.
In one recent project for a multi-location wellness brand, we combined:
A local print campaign in lifestyle magazines
A Spotify audio series for immersive reach
Targeted Google Ads for retargeting
Result? A 40% month-on-month spike in enquiries. That’s old school charm + digital power in perfect sync.
“You can’t scroll past a billboard. And if it’s connected to your digital funnel, you’ve got awareness and conversion working together,” shares Tilly Wood, Marketing Manager at ID Digital Agency.
Traditional ads aren’t going backward—they’re bringing depth back into brand building. If your business is struggling to stand out in the digital crowd, it might be time to think analogue—and make it click with your online strategy.
Explore our full marketing services to learn how we build connected digital experiences—old school meets next gen.