Even the biggest brands aren’t immune to website mistakes. And in today’s fast-moving digital landscape, one wrong click or clunky experience can cost sales, reputation, and trust.
At ID Digital Agency, we believe connection is everything — from aligning your branding and systems, to creating seamless journeys for your customers.
Here’s what to watch for — and how to fix it like a pro.
⚡ Slow websites kill conversions and SEO
🧭 Cluttered UX confuses visitors and costs sales
🎨 Inconsistent branding breaks trust
📱 Weak mobile optimisation leaves money on the table
🔍 Poor SEO foundations stop even the best-looking sites from ranking
The Problem:
Users expect your site to load in under 3 seconds. Every extra second = lost trust and higher bounce rates.
Fix It:
Compress and optimise images and video files
Use lazy loading for assets
Choose fast, modern hosting (we recommend custom solutions like these)
Regularly test with Google PageSpeed Insights
“Website speed is your first handshake with customers. If it’s slow, they’ve already walked away.”
— Florian Culmann, Digital Project Manager
The Problem:
Messy navigation, unclear CTAs, or overwhelming visuals send users straight to your competitor’s site.
Fix It:
Keep navigation simple and logical
Use clear, action-oriented calls-to-action
Conduct real-user testing and refine continuously
“If visitors can’t find what they need in three clicks, you’ve lost them.”
— Cassie Cox, UX/UI Designer
The Problem:
If every page feels like a different brand, trust drops fast.
Fix It:
Maintain consistent use of fonts, colours, and layouts
Align messaging across every channel using your brand guidelines
Unify your tone of voice from homepage to contact page
“Brand consistency is your secret weapon for trust. Every touchpoint needs to feel connected.”
— Tilly Wood, Marketing Manager
The Problem:
Over 60% of web traffic is mobile. If your mobile site frustrates users, they won’t stick around.
Fix It:
Build mobile-first, not as an afterthought
Ensure navigation is thumb-friendly
Focus on performance, simplicity, and responsive design
“Over 60% of traffic is mobile. If you’re not mobile-optimised, you’re invisible to most.”
— Jay Boston, Strategy Director
Need help? Check out our UX and UI design services.
The Problem:
A beautiful website that’s invisible to Google is like having a billboard in the desert.
Fix It:
Set proper SEO titles, meta descriptions, alt tags
Ensure your site is fast, responsive, and HTTPS-secure
Regularly publish keyword-driven blog content
“SEO is a marathon, not a sprint. Nail the foundations first and Google will reward you long-term.”
— ID Digital SEO Team
Even big brands mess up — but fixing these five key issues can unlock:
🚀 Stronger customer connections
💸 Higher sales and engagement
🧠 Long-term digital success
If your site feels sluggish, disconnected, or outdated, our team at ID Digital Agency is here to help with audits, rebuilds, or complete strategy overhauls.
We build Connected Digital Experiences that keep your business evolving.