AI integration is transforming the web design landscape, but it’s not replacing designers—it’s amplifying their impact. At ID Digital Agency, we’ve seen firsthand how tools like Figma, Adobe Sensei and Canva’s Magic Design are streamlining processes while empowering our creative team to do more of what they love.
So, is AI a threat to designers—or their greatest creative ally?
AI-powered platforms are now capable of:
Automating repetitive design tasks
Suggesting layouts and colour schemes
Speeding up prototyping
Assisting with ideation and content structure
Tools like Adobe Sensei, Canva Magic Design, and Figma AI don’t replace creativity—they support it.
“AI isn’t here to replace us — it’s our new doubles partner,” says Cassie Cox, UI/UX Lead at ID Digital Agency.
Using AI across platforms like Figma and our internal workflows has helped:
Iterate faster with smart prototyping
Free up time for high-level creative thinking
Align design decisions with real-time data
Build user-first experiences more efficiently
“AI lets us focus on what we do best — creative problem-solving and human-centric designs,” explains Antoine Prevost, Frontend Developer at ID Digital Agency.
For clients like Peninsula Hot Springs, we’ve used AI-driven design to improve:
User engagement
Navigation and layout fluidity
Speed of wireframing and prototyping
Cross-device consistency
“AI-driven design ensures consistent quality and significantly shorter turnaround times,” says Jay Boston, Strategy Director.
You can explore more about our results in this Peninsula Hot Springs case study.
AI in design is here to stay—and evolve. Over time, we expect it to:
Take over mundane design production
Offer smart insights into user behaviour
Customise user journeys in real-time
Improve accessibility through automation
“We’re at the forefront of exploring AI’s potential in design, constantly evolving alongside it,” says Florian Culmann, Digital Delivery Lead at ID Digital Agency.
At ID Digital Agency, we believe the future of design is connected—where AI, strategy, and human creativity work in harmony. We’re not just adapting to AI—we’re shaping its role in delivering connected digital experiences that leave a lasting impact.